Chancaca Deliciosa
Bridging Bonds with Sabor de Barrio: A CSR Success Story
Sopaipillas pasadas, made with Chancaca Deliciosa, are an icon of Chile's culinary tradition. Our main objective is to strengthen this bond between the brand and people, generating impact and recall.
Services
Creative services, Paid Media, Programmatic, Content, Influencers y Growth Marketing
Channels
Neighborhood, Community, OOH, Phygital, BTL, YouTube, Instagram, Facebook
Highlighted KPI
+5MM
Digital Reach
Highlighted KPI
+1.5MM
UGC REACH AT EVENT
RESULTS
+2,000 FAMILIES BENEFITED
115 TRADITIONAL MEDIA MENTIONS
70K USD IN EARNED MEDIA VALUE
+5,000,000 DIGITAL REACH
+78% DIGITAL COVERAGE
+1,000 ATTENDEES AT EVENT
+1.5M REACH WITH UGC AT EVENT
We present a campaign with local taste, with "SABOR DE BARRIO"!
"Sopaipillas pasadas" made with Chancaca Deliciosa, are an icon of Chile's culinary tradition. Our main objective is to strengthen this bond between the brand and people, generating impact and recall.
To achieve this goal, we carried out a CSR action and outlined a comprehensive communication strategy with the neighborhood as the main ingredient. We went in search of the best "sopaipillas pasadas" preparation, together with the local Municipality. The first place in the contest was won by the skilled hands of Mrs. Angélica, and the prize was the refurbishment of her neighborhood's community center.
Representatives of the Chancaca Deliciosa brand actively participated in the renovation of this community center, directly benefiting over 2000 neighboring families.
We amplified this social action with a press strategy in various media outlets, and also executed an efficient plan of investment in digital media with high-impact content. And because sharing is caring... we celebrated the reopening of the community center with a vibrant carnival on Sopaipilla Pasada Day.
We had the presence of municipal authorities, and the entire community residing in the neighborhood could enjoy activities and surprises. With this campaign, we not only connected the brand with people but also caused a positive impact and made a lasting impression... with authentic "sabor de barrio".
